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THE PSYCHOLOGY OF SELLING

This workshop is for experienced sales people who’ve already received some sales training and now want to take their selling skills to the next level. It uses Neuro Linguistic Programming to focus on understanding buyer psychology and helps sales people take control of challenging selling situations.

Content can include:

The psychology of the buying decision

‘Connection’ and what it has to do with decisions

How to bring needs to the surface

Taking your questioning skills to the next level

Direct and indirect selling

Engaging emotion and logic

Using ‘clean’ language

Getting the right balance between needs, price and value

Dealing with customer indecision

Creative ways to help someone decide

Making a decision when the key influencer isn’t there

Dealing with competitor products and services

12 ways to help someone decide

The ‘F’ word: Fear – the sales person’s biggest limitation

Gaining commitment to buy

This is an outline. If we haven’t included exactly what you want, tell us. We’ll design a programme that’s a perfect fit for your business.






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