+ 44 (0) 845 450 7025


Course Outline

With over £19.3 billion spent in UK by international visitors, multicultural customers is a huge business opportunity for retailers.

Whether your customers are from the Arabian Gulf, Russia, China, Nigeria, Brazil or anywhere else in the world, your success will depend on how culturally aware your people are and how able they are to adapt their behaviour.  This enables your people to get the knowledge and confidence to make the changes needed to increase sales to your international visitors.

On this course delegates learn:

  • Multicultural selling – the challenges and opportunities
  • Getting over stereotyping and developing perspective
  • Two types of culture and understanding key values
  • The power of getting the greeting right
  • All important body language: what messages are you sending?
  • Conversation subjects – what’s ok and what isn’t
  • Overcoming language barriers
  • Presenting and tips for specific cultures

This course is for any sales person who wants more success at dealing with a broad range of international customers.

This course is delivered by our Multicultural trainers. SAID

Contact us if you’d like to find out more about this course. If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.


+44 (0) 845 450 7025 | enquiries@virada.co.uk

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