+ 44 (0) 845 450 7025


Course outline

Russian customers tend to visit the UK more often than other tourists and have a high average spend, so they are already an important target group for luxury goods companies in Britain.

Selling to Russian customers requires a different approach and sales people need to know the most important do’s and don’ts in order to maximise the potential spend of these customers.

On this course, delegates learn how to:

  • Recognise the increasing value of this business opportunity.
  • Appreciate the background and culture of Russian customers.
  • Understand the drivers behind Russian buying habits.
  • Connect with Russian customers.
  • Understand the correct etiquette.
  • Create the right shopping experience for Russian customers.
  • Different ways to communicate.
  • Impress with key phrases in Russian
  • Tailor the sale to the needs and desires of Russian customers
  • How to attract more Russian customers

This course is for any salesperson who wants to make the most of this growing commercial opportunity.  It’s the key to increased sales success.

This course is delivered by our Russian trainer IGNATY.

Contact us if you’d like to find out more about this course.  If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.


+44 (0) 845 450 7025 | enquiries@virada.co.uk

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