AN INTRODUCTION TO SALES

Course outline

Imagine the scenario: A customer is talking to one of your staff and is engaged in a discussion about your product or service but there is no real selling happening. The customer finally says: ‘Thanks – I’m going to think about it’ and the conversation ends.

Missed sales opportunities like this happen every day. How much money is YOUR business losing from not providing the right sales training for every person who interacts with the customer.

On this course, delegates learn:

• About selling, buying and what customers need from the sales person
• How to structure a sales conversation and why it’s important
• Ways to engage the customer and create the best impression
• Listening and questioning skills to help understand needs
• To present product or service features and benefits
• Approaches to handle typical objections
• How to recognise buying signals and ‘close’ naturally
• To create an excellent lasting impression

This course will develop basic sales skills for staff who interact with customers in a showroom or similar setting. Another course to consider is the Creating the best buying experience course, where we cover selling in more depth and take skills to an even higher level.

Contact us if you’d like to find out more about this course. If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.