EFFECTIVE REGISTRATION AND SECURING A VIEWING

Course outline

When visiting an estate agency, applicants often feel that the registration process is exactly that: a ‘process’. It’s easy for registrations to turn into a form filling exercise and an ‘interrogation’ rather than a ‘conversation’.

Customers want an agent to demonstrate a real interest in their needs. If that’s achieved, they’re more likely to view your properties, listen to your recommendations and use your agency in the future.

On this course, delegates learn:

• How to create the best possible first impression and build rapport
• About structuring the registration and why it’s important
• Questions that get vital information and uncover real needs
• Ways to avoid assumptions which may cause barriers to securing a viewing
• How to present the benefits of using your agency
• Ways to deal with unrealistic expectations and open up new possibilities
• To personalise the presentation of a property
• Words that work and words that don’t; building desire and commitment to view
• How to deal with objections and ‘absent influencers’
• To build and act on signs of commitment and secure the viewing

This course is perfect for agencies wanting to make their people and the customer experience, a point of real difference. It’s relevant for anyone working for an agency who’d like to create a more personalised, customer-focused approach to registration and increase the number of viewings.

Contact us if you’d like to find out more about this course. If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.