AN INTRODUCTION TO RETAIL SALES

Course outline

Imagine the scenario: A customer is talking to one of your sales people and is engaged in a discussion about the product, but there is no real selling happening. The customer finally says: ‘Thanks – I’m going to shop around’  then walks away.

Missed opportunities like this happen every day in retail outlets. How much money is YOUR business losing from not providing the right retail sales training for every one of your sales people.

On this training course, delegates learn:

• About selling, buying and what customers need from the retail sales person
• How to structure a sales conversation and why it’s important
• Ways to engage the customer and create the best impression
• Listening and questioning skills to help understand needs
• To present product or service features and benefits
• Approaches to handle typical objections
• How to recognise buying signals and ‘close’ naturally
• To create an excellent lasting impression

This training course will develop basic sales skills for people who are new to selling in retail. Another course to consider is the Creating the best buying experience course, where we cover selling in retail in more depth and take skills to an even higher level.

Contact us if you’d like to find out more about this training course. If it’s not exactly what you’re looking for, talk to us so we can advise on a training course to suit you.