CAPTURING RETAIL CUSTOMER INFORMATION

Course outline

Targeted marketing activity, invitations to events and high levels of repeat business all depend on one thing; accurate customer data.

A bulging database of customer information is one of the most valuable assets an organisation can possess and sales people are in the front line when it comes to collecting it.

However, it isn’t easy for all sales people to get the information as often as they’d like.

On this course, delegates learn:

• The enormous benefits of capturing customer information
• The impact of customer lifetime value
• What customer information we need, why and how we’d use it
• The barriers to getting customer’s details and how to overcome them
• How we can help the customers to see the benefits of providing their details
• Do’s and don’ts of asking and magic words that work
• Handling customer responses
• How to create an effective customer record

This course will develop the skill of any sales person who needs to have the skills and confidence to achieve more success at capturing customer data.

Contact us if you’d like to find out more about this course. If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.