ENHANCING YOUR BRAND – THE POWER OF STAFF IMAGE

Course outline

A customer’s buying decision can be influenced by several factors.  One of the most important is the professional image of the salesperson.  In today’s competitive environment, it’s no longer enough to be ‘good’ or even ‘very good’.  The pressure is on to be ‘outstanding’ and ‘better than the rest’.

What do we mean by professional image?  It encompasses appearance but is about so much more than that.  From the salesperson’s facial expression to the tone of their voice, from the words they speak to the words they write, everything they say and do counts. 

With so many things to think about, it’s not surprising that it can be a challenge for the salesperson to get it right.

On this course delegates learn:

• To be more aware of their professional image and the impact they’re making.
• How professional image and behaviours are created.
• The art of creating a consistently positive first response.
• Ways to develop positive customer perceptions.
• Practical approaches for further enhancing their professional image.

This course is for any salesperson who wants to get to grips with their professional image, make an outstanding impact and maximise their sales success.

Contact us if you’d like to find out more about this training course. If it’s not exactly what you’re looking for, talk to us so we can advise on a training course to suit you.