SELLING TO ARABIAN GULF RETAIL CUSTOMERS

Course outline

It’s estimated that customers visiting from the Arabian Gulf spend around £1.5 billion in the West End of London each year. The potential of this market for retailers is huge, yet understanding how to build relationships with these customers is often a mystery.

Selling to Arabian Gulf customers requires a different approach and sales people need to know the most important do’s and don’ts in order to maximise the potential spend of these customers.

On this course delegates learn:

• The keys to unlocking the potential of this market
• Facts about the world of Arabian Gulf customers, their culture and lifestyle
• Secrets about their shopping culture and buying habits
• What Arabian Gulf customers are looking for from a sales person
• The difference between the royals and the public
• How to identify the key people within a group of Arabian Gulf customers
• About Arabian etiquette; the do’s and don’ts
• How to adapt the selling approach to meet these customers’ needs
• Tips for engaging with an Arabian Gulf customer and how to develop the relationship

This course is for any sales person who wants to deal more effectively with Arabian Gulf customers and increase their sales as a result.

Contact us if you’d like to find out more about this course. If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.