SELLING TO CHINESE RETAIL CUSTOMERS

Course outline

Chinese customers account for about 30% of the luxury goods market in Britain.  Indeed, a well known London department store recently reported that half of the crowds at the first day of its Christmas sale were Chinese.

What’s more, Chinese tourist numbers are predicted to double by 2014.

It’s time to get prepared.  Selling to Chinese customers requires a different approach and sales people need to know the most important do’s and don’ts in order to maximise the potential spend of these customers.

On this course, delegates learn how to:

• Recognise the increasing value of this business opportunity.
• Appreciate the background and culture of Chinese customers.
• Understand the drivers behind Chinese buying habits.
• Connect with Chinese customers.
• Read Chinese body language.
• Understand the correct etiquette.
• Create the right shopping experience for Chinese customers.
• Deal appropriately with discount requests.
• Impress with key phrases in Mandarin.
• Tailor the sale to the needs and desires of Chinese customers.

This course is for any salesperson who wants to make the most of this growing commercial opportunity.  It’s the key to increased sales success.

Contact us if you’d like to find out more about this course.  If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.