The Ultimate Sales, Customer Service and Management Courses

Training for today's teams and tomorrow's results.
That doesn't feel like selling
With a personal touch
Brand new way to coach

Multiple award-winning training

As used by:

Training today needs to reflect your new reality

So much is different now. But you already know that. You’ll want training that’s right for your new reality, which may be the challenges or demands relating to your organisation, your customers, your managers and your people.

Feel free to tell me about your training challenges, your needs and ask for advice. 

Debbie Barrow

Seven reasons why Virada’s training is different

Deciding on a training provider isn’t always easy.

The choices and considerations can be overwhelming. We get it. That’s why we want to help you understand what sets us apart:


Training approaches that work

Common problems with training provision
Virada’s approach
Irrelevant theory or content
Practical, relevant approaches - easy to transfer to the job

Unrealistic approaches

Right for the learner's day-to-day world

Outdated approaches

Up-to-date approaches that work for today's reality

Unproven approaches
Proven award-winning approaches and successful ROI
Surface-level learning
Learning has depth, allowing the right amount of time for the topic
Thought-provoking content and inspiring delivery
Overlooks key ‘mindsets’

Essential ‘mindsets’ development included to get longer term change


Our extensive research and knowledge on sales and service

Many courses feature too many broad, general or ‘obvious’ approaches. But, it’s important to know EXACTLY what makes the difference in customer interactions, whether this is on the phone, face-to-face or in writing.

EVERYTHING counts; structure, positioning, words, questions, six different voice aspects, specific body language (even on the phone), silence and much, much more.

Our avid determination about establishing these nuances, has been continuous over two decades and has included:

  • Psychometric assessments and interviews
  • Observations of and listening to 100’s of sales and service interactions
  • Mystery shopping/mystery calls
  • Reviews of written communications to customers
  • Our own knowledge, experience and successes



Innovative, online video-based courses

Self-paced, engaging, thought-provoking online video courses.

Pre-recorded, available anywhere anytime, giving ultimate flexibility

Courses can be accessed again and again, to perfect skills.


Flexible ways to deliver your training

Select your preferred delivery option/s.

Video-based online courses
Webinar training or coaching
Virada ‘In-person’ classroom or events
Bespoke options or advice sessions


Two decades of experience
to share with you

Businesses designed training for
Businesses which have sent attendees to our open seminars
People trained over 20 years
National Training Awards won
Countries trained in


Training delivered by experts

Select your preferred delivery option/s.

  • Thirty years of knowledge and expertise
  • Delivered by experts
  • Maximum credibility with learners
  • Real understanding of day-to-day life of sales and service teams
  • All this is translated into training created for your organisation


Training success and multiple awards

You can be reassured by our results, which include:

  • Three national training awards
  • Increased sales for our clients
  • Return-on investment for our clients
  • Positive feedback about our courses
  • Our reputation as an expert training provider
  • Two decades of training well-known organisations

Access powerful courses


We’ve uncovered what creates a top sales performer. Learn ALL our secrets about how to interact with today’s customers authentically and with focus, leaving them feeling like they’ve been helped to buy; NOT ‘sold’ to.

Customer Service

The biggest challenge we hear from customer service teams is: “Dealing with customers’ expectations, demands and frustrations.” We reveal how to be in control of ALL customer interactions; the smooth ones and the rest.


Managers today must be multi-talented chameleons, juggling priorities and tasks with the needs of their team. We show managers how to develop, coach and create confident and empowered individuals.

A snapshot of Virada

For two decades, Virada has been a leading provider of training for consumer-focused organisations; winning three National Training Awards for providing cutting-edge, engaging, quality training.

Led by founder Debbie Barrow, a sales and service expert, Virada is a pioneer of innovative and flexible on-demand training; relevant for today’s challenges and opportunities.

And importantly, training that works for today’s teams.