Sales training

Conversations that convert

Thirty years of credible, proven sales expertise for your sales people

  • Mindsets of top sales people
  • EVERYTHING that counts in sales conversations
  • Personalisation and building customer loyalty
  • Conversations that don’t feel like selling
  • Making buying easy for the customer 

Make your sales people a point of difference.

Training for YOUR sales people, YOUR business, YOUR industry...

Retail
  • Thirty years of providing training for 435 retail businesses, brands, department stores, designer outlets, franchised businesses and retail trade associations. In the UK and in several countries.

  • Extensive research and insights into what creates top sales performers in the luxury retail industry. ‘Off or on the shop floor’ coaching to create the mindsets and skills that make a difference. Also, training and support for managers.

  • Our work in the industry has led to multiple awards and transformative sales increases for retail clients.

Hospitality
  • Duty management at two London hotels and guest services in 4 and 5 star hotels and accommodations in Mallorca, Paris and Switzerland.

  • Delivery of training across all functions at two London hotels and international hostels in Los Angeles and San Francisco.

  • Led to increased occupancy, sales of additional services such as tours and activities and also, meals and drinks in the restaurants. Also, increased guest satisfaction.

Travel & Tourism
  • Experience of working for a tour operator as a Senior Representative in a variety of resorts and accommodations in Mallorca, Paris, Switzerland and Austria.

  • Sales training delivered for multiple travel operators. travel agencies and a leading airline. Creation of learning materials for several tourist boards.

  • Personal travel across 80 countries.

Service Providers
  • Sales training designed and delivered for businesses that want to increase sales, whilst providing a personalised approach that works for today’s customers.

  • We’ve trained a range of industries including: Utilities, Insurance, Telecommunications, Opticians, Kitchens, Garden Design and Spas. Plus, Delivery Services, Floristry, Veterinary Practice, Dating Services and other service providers. 

Contact Centres
  • Sales training solutions provided for multiple contact centres from different industries. This has included teams who sell products and services e.g. Insurance, Telecommunications, Healthcare and Personal Shopping Services.

  • Or support teams where there is an opportunity to upsell or sell additional products or services.

  • Also, retention teams who are targeted to increase customer retention and who may need to renegotiate prices.

Estate Agency
  • An innovative, award-winning training programme for a leading estate agency business with multiple branches.

  • This extensive programme started with: viewings as a ‘mystery customer’, observations of agents with customers across sales and lettings, then analysis of viewings and valuation visits.

  • The training involved all staff and managers over several months, using different training and coaching formats.

  • Led to 22% increased sales fees and 30% increased residential fees.

Choose from pioneering training solutions

Inspiring on-demand audio ◆ Engaging on-demand video ◆
Coaching ◆ Mentoring ◆ Ask the expert ◆ Classroom ◆ Speaking ◆
Comedy training videos ◆ Content for you ◆ Sales assessments ◆ 
Sales observations ◆ Developing sales managers

Choose from pioneering training solutions

  • Inspiring on-demand audio and video
  • Coaching and Mentoring
  • Ask the expert
  • Classroom and Speaking
  • Comedy training videos
  • Content for you
  • Sales assessments
  • Sales observations
  • Developing sales managers

Access to proven sales expertise at the click of a button

Capitalise on the growing trend of on-demand audio

Choose when and where your sales people learn

Investment in sales people is one of the most important things you can do; EVEN for your top performers.

But these days, there are often challenges in getting people trained. Most e-learning programmes are not effective at training on the important nuances in sales conversations.

That’s why we’re providing on-demand audio training, to share our decades of proven, award-winning sales content. This is the ultimate, practical solution, giving your sales people high quality training at the click of a button.

You can access our content or we can create a bespoke programme for you.

Here's a selection of topics, but there's more...

1

Qualities of top sales performers

Sales and buying psychology

2

Connecting with customers
Engaging, trust, credibility

3

Everything counts
Mindsets, body, voice, words

4

The art of questions
Focused, conversational

5

Perfecting presentations
Introducing and personalising

6

Helping with indecision
Natural, multi-level approach

7

Six types of objections
Building reassurance

8

Effortless closing

Buying decisions made easy

9

Developing relationships

Building  trust, loyalty and referrals

Adapted for YOUR people, YOUR business, YOUR industry, YOUR sales format e.g. selling in-person or via the phone.
Training available in audio, video or classroom format.

Transformational coaching for managers and sales teams...​

Coaching

Coaching for sales people can be transformational, because there is focus on what’s really needed; whether this is mindsets, knowledge or skills.

Mentoring

A directive, practical approach, to make things happen and to build confidence along the way.

Ask the expert

Sometimes, people just want quick answers to a question or to get advice on a specific situation. We can also advise on process or standards that support the success of sales interactions.

Examples of people's sales increases...

Additional sales
£ 142 K
Biggest sale of career day after the course
£ 175 K
Individual gross profit rise
102 %
Revenue increase
101 %
Number of items sold increase
141 %
Average price of sale increase
110 %
Individual gross profit increase
102 %
Increased conversion rate
20 %
Conversion rate jump
75 %

And now for something completely different…

Comedy training videos - learning through laughter

This demonstrates how sadly, many sales people suffer from the affliction we call…

Adjective Addiction

But, help is at hand, because we can prescribe ‘alternative vocabulary’ to describe services and products.

Learning through laughter can be incredibly powerful. If you’d like to include comedy video in your training, do get in touch. We’ll get creative for you.

What people say about our sales training