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Course outline

The worldwide airport retail market is predicted to grow by over 60% in the next four years, taking its value to $44 billion.  That’s on top of massive growth that’s already occurred in recent years.

For your airport salespeople, this means an almost unlimited opportunity for outstanding sales success.  Easier said, however, than done.

Not only do your salespeople have to deal with the varied needs and expectations of so many different cultures, they also have to cope with time issues and other challenges that make airport selling such a specialised skill.

On this course delegates learn:

  • The surprising factors that motivate and influence airport shoppers.
  • A new perspective on cultures and a framework for understanding values and beliefs.
  • What different cultures need from their airport shopping experience.
  • The danger of stereotyping and how to avoid it.
  • The secrets of creating a positive cross-cultural interaction – with any culture.
  • Practical ways of fine-tuning the sales approach for the airport environment.
  • How to take care of time issues and make airport customers more relaxed.
  • The art of connecting with frequent flyers and gaining more repeat business.

This course is for any airport salesperson who wants to deal more effectively with the unique challenges they face every day and maximise their sales success.

Contact us if you’d like to find out more about this course. If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.


+44 (0) 845 450 7025 | enquiries@virada.co.uk

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