+ 44 (0) 845 450 7025


Course outline

More than 50% of customers will spend more on products or services if the service experience was guaranteed to be first class. Customers want sales people to take a genuine interest in what they need and to care about their buying experience.

And what does your business need? Probably higher conversion rates, increased sales and more repeat business.  So is it possible to provide a customer-focused sales approach AND increase sales?

The answer is YES. It’s possible for sales people to provide an exceptional buying experience for their customers in a way to make your business really stand out from your competition.

On this course, delegates learn:

  • About the psychology of buying and the customer’s buying decision process
  • How to understand a customer’s decision process and create real focus
  • Ways to engage the customer and connect with them
  • How to get a full picture of the customer’s real needs
  • Ways to tailor the presentation and create desire
  • How to find out what the customer really thinks and feels
  • The best approach to handling objections and reassuring the customer
  • How to recognise buying signals and ‘close’ naturally
  • To create a ‘stand out’ impression so the customer returns again and again

This course is perfect for companies wanting to make their people and the customer experience, a point of real difference. The course is also relevant for new or experienced sales people who’d like to learn about a customer-focused sales approach and how to help customers to buy.

Contact us if you’d like to find out more about this course. If it’s not exactly what you’re looking for, talk to us so we can advise on a course to suit you.


+44 (0) 845 450 7025 | enquiries@virada.co.uk

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