Privacy Policy

Last Updated: 3rd December 2021

1. Scope of this policy

This privacy policy (the “Policy” or the “Privacy Policy”) describes how Virada Ltd (“we”, “our”, “us” or “Virada”) collects, uses, consults or otherwise processes an individual’s (“the individual”, “you”, “their”, “them”) Personal Data.

Virada is a limited company (with company number 04446832) registered at Chiltern House, 45 Station Road, Henley-On-Thames, Oxfordshire, RG9 1AT United Kingdom. The company trades as Virada Ltd.

Virada is an award winning provider of Sales, Service and Management training, delivering learning solutions across multiple sectors within the UK and globally.

In all cases described in this Policy, Virada will process an individual’s personal data as a Data Controller. Our data protection officer for the purpose of applicable data protection law may be contacted at

We are committed to protecting the privacy of all our visitors, subscribers, users, delegates, customers and suppliers.

This Privacy Policy forms part of our website Terms and must be read in in conjunction with them. A link to this Privacy Policy will be made available in said Terms.

This Privacy Policy is especially directed at:

  • Visitors and subscribers of our website
  • Visitors attending our exhibitions or events
  • Subscribers to our products and services, including newsletter(s)
  • Users signing in to use our products and services
  • Individuals signing up to download content including eBooks
  • Users signing in to attend and/or view webinars
  • Delegates who attend our learning events
  • Customers who are interested in or who have purchased our services/products
  • Suppliers who provide us with services and products

For the purpose of clarity, we will refer to all of the above as ‘individuals’ and we will refer to individuals as ‘you’.

This Privacy Policy is intended to inform individuals how we gather, define, and use information that could identify the person, such as the individual’s name, email address, address, other contact details, online identifiers or other information that the individual provides to us when using our websites or when relying on our services. Please take a moment to read this Privacy Policy carefully.

This policy includes a description of the individual’s data protection rights, including a right to object to some of the processing activities we carry out.

Please note: For users of our on-demand learning platform, users will need to agree to the Virada Learning Platform Privacy Policy, which is separate to this one.

The Virada Learning Platform Privacy policy can be viewed once the user signs in.

2. Collection of Information

The purpose of our website is to provide information about our products and services for our visitors, subscribers, and individuals and to enable access to our on-demand learning and information for our users.

We receive and store information about the individual such as:

a. Personal Information

Users signing up for any of our products or services will be required to provide part or all of the following information below, which may include:

  • First and last name
  • Email address
  • Company name, size, industry, county/state and country
  • Job title
  • Telephone number
  • Other information where relevant

Users will be required to consent to our terms.

b. Other Information

  • Non-personal information
  • Correspondence information
  • Payment Information

c. Information we collect

Information we may automatically collect with regard to each visit to our site may include:

  • Technical information, including the Internet protocol (IP) address used to connect the individual’s computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • Information about the visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products viewed or searched for, page response times, length of visits to certain pages, page interaction information (such as clicks), cookies and methods used to browse away the page.

We may collect data about the individual when attending any of our exhibitions, events and training sessions. This information may include name, job title, company, business email address, phone number.

d. E-mail marketing and newsletters

We may make suggestions and recommendations to individuals after signing up to receive email updates or following their attendance to one of our exhibitions, events or learning activities. We will only contact the individual by electronic means (email) with information about products, events, learning solutions and services similar to those which they have shown an interest in. We also may contact the individual by phone or via post.

Individuals have the right to ask us not to process their information for marketing purposes. Individuals can exercise your right to prevent such processing by following the directions contained in the marketing email to unsubscribe. They can also exercise this right at any time by contacting us at

e. Other websites

Our website may include links to third-party websites, plug-ins and applications and we may use third party apps or services to help deliver our products and services. Clicking on those links, enabling those connections, or using those third-party services may allow third parties to collect or share data about the individual. We do not control these third-party websites or services and are not responsible for their privacy statements or practices. When individuals move from our website to a third-party website using such links, or use any of the third-party services, we encourage them to read the privacy notice of that website or service.

3. Use of Information

We use the individual’s information to provide, analyse, administer, enhance and personalise our services and marketing efforts, to process their registration, orders and payments and to communicate with individuals on these and other topics. For example, we use information to:

a. Resolve disputes; troubleshoot problems; help promote safe matching; collect fees owed; measure consumer interest in Services; inform individuals about offers, products, services, and updates; customise their experience; detect and protect us against error, fraud and other criminal activity; enforce our Terms; and as otherwise described to the individual at the time of collection. We may compare and review an individual’s Business Information for errors, omissions and for accuracy.

b. We collect the IP Addresses to track when individuals use our Website. We use IP Addresses to monitor the regions from which they navigate our Website and sign-up to use our Services. Their IP-address is also registered for statistical purposes and to better our advertising and layout of the Website. In specific, we use an individual’s IP Addresses for the following reasons:

i. Send the most appropriate advertising based on geographic area or information derived from their IP address. Many IP addresses are commonly associated with Internet service providers, universities, or major corporations in specific regions or localities. Aggregate information derived from IP addresses may also be reported to advertisers.

ii. Estimate the total number of Internet users visiting our Website from specific countries or regions of the world.

c. For individuals other than those only signing in to access Free eBooks or Webinar page of the Website, we do not share their full name, e-mail, phone number and job title with third parties for their marketing purposes as a matter of course.

We do not transfer, sell or rent an individual’s Business Information to third parties for their marketing purposes, other than what is stated in this Privacy Policy. We request only the information that we need to operate our Services and improve our Website’s user experience.

4. Protection of Information

We use reasonable administrative, logical, physical and managerial measures to safeguard individual’s personal information against loss, theft and unauthorised access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing an individuals’ personal information. Indicatively:

a. All our employees and relevant associates have executed non-disclosure agreements, which provide explicit confidentiality protections. Any employee, relevant associate who violates such privacy and/or security policies is subject to possible termination and civil and/or criminal prosecution.

b. We do not make an individual’s information available to third parties for their marketing purposes. Please note that no transmission over the internet can guarantee confidentiality and non-disclosure, and as such, the individuals transmit at their own risk.

c. We use robust security measures to protect data from unauthorised access, maintain data accuracy, and help ensure the appropriate use of data. When the Services are accessed using the internet, Secure Socket Layer (SSL) technology protects the individual’s Information, using both server authentication and data encryption. These technologies help ensure that their Information is safe, secure, and only available to the individual and to whom they have granted access.

d. We do not tolerate spam. To report any Virada related spam, please contact us at Individuals may not use our communication tools to send spam or otherwise send content that would violate our Terms. We may check for spam, viruses, phishing attacks and other malicious activity or illegal or prohibited content of the website, but we will not permanently store messages sent through these tools.

e. Virada does its utmost to secure communications and data storage in order to protect confidentiality of the individuals’ Information against loss and interception by third parties. However, it is important to know that there is no zero-risk against loss or interception by others of the individual’s Information. The individual is responsible for maintaining the security and confidentiality of their Account’s username and password.

5. Storage of Information

We save the individual’s Information in our database in order to improve our website and user experience and in accordance with our Terms. If an individual wishes that their Business Information be permanently deleted from our database when they stop using our Services, please notify us at

We will retain an individual’s personal information for as long as they use our services and for a reasonable time thereafter. If requested to remove data earlier, we will remove and delete their personal information securely.

Virada Ltd is a United Kingdom (UK) company. If the individual is located outside the UK and choose to provide information to us, we will transfer their Information to our servers in the UK. The UK may not have the same data protection laws as the country in which the individual initially provided the Information. When we transfer their Information to the UK, we will protect it as described in this Privacy Policy. By visiting our website or providing us with the individual’s Information, they fully understand and unambiguously consent to this transfer, processing and storage of their Information in the UK.

6. Information and Rights

Once the individual has provided their Personal Data, they have several rights, which they can in principle, exercise free of charge, subject to statutory exceptions. These rights may be limited, for example, if fulfilling an individual’s request would reveal Personal Data about another person, or if they ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. To exercise any of these rights, the individual can file a request by contacting us as

Should the individual have unresolved concerns, they have the right to lodge a complaint with a Supervisory Authority where they live or where they believe a breach may have occurred. We encourage them to come to us in the first instance but, to the extent that this right applies to the individual, they are entitled to complain directly to the relevant Supervisory Authority.

Your Rights:

a. Right to withdraw consent

Wherever we rely on the individual’s consent, they will be able to withdraw that consent at any time they choose and at their own initiative, contacting us at The withdrawal of their consent will not affect the lawfulness of the collection and processing of their data based on their consent up until the moment where they withdraw their consent.

b. Right to access and rectify your data

The individual has the right to access, review, and rectify their Personal Data. They may be entitled to ask us for a copy of their information to review or correct it, if they wish to rectify any information like their name, email address, passwords and/or any other preferences, the individual  can do so by logging into their account on our website (if they are a registered user) or by contacting us at

c. Right to erasure

The individual has the right to erasure of their Personal Data processed by us as described in this Privacy Policy, in case it is no longer needed for the purposes for which the Personal Data was initially collected or processed, or in the event the individual has withdrawn their consent or objected to processing as described in this Privacy Policy and no other legal ground for processing applies. Should the individual wish to have their Personal Data erased, please file a request here

d. Right to restriction of processing

Under certain circumstances, the individual may ask us to restrict the processing of their Personal Data. This is for example the case when they contest the accuracy of their Personal Data. In such event, we will restrict the processing until we can verify the accuracy of the individuals data. Should an individual wish to have their Personal Data restricted, please file a request here

e. Right to object to processing

Under certain circumstances, the individual may object to the processing of their Personal Data, including where their Personal Data is processed for direct marketing purposes. If the individual no longer wants to receive certain communications from us via email, they may simply click the unsubscribe link in any of our emails.

f. Right to data portability

Where the individual has provided their data directly to us and where the processing is carried out by automated means and based on their consent or the performance of a contract between them and us, they have the right to receive the Personal Data processed about them in a structured, commonly used and machine-readable format, and request portability of their Personal Data.

7. Website Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Cookies are text files containing small amounts of information which are downloaded to an individual’s computer or device when they visit a website. They help us to improve our site and to deliver a better and more personalised service.

On our website, we use the following cookies:

a. Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, contact us through our website and purchase products.

b. Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

c. Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

d. Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests.

You can find more information about cookies and how to manage them at You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Unless an individual opts out of cookies in their browser settings, we will assume they consent to the use of cookies.

8. Changes to our Privacy Policy

Any changes we may make to the Privacy Policy in the future will be posted on this page and, where appropriate, notified to individuals by e-mail. Please check this page frequently to see any updates or changes to this Privacy Policy.

9. Contacting us

If the individual has questions specifically about this Privacy Policy or use of the individuals’ personal information, please contact our Data Protection Office/Privacy Office at

Please note that if an individual contacts us to assist them, for their safety and ours, we may need to authenticate their identity before fulfilling their request.