There are many ways to define the success of a training programme:
Some which are easily and quickly quantifiable and some which are more nuanced or come in the long-term.
The National Training Awards are judged by an independent panel who base their decisions on measurable results.
The judging panel takes into account:
The judging criteria and objective validation, shows that we can bring about real change for your organisation.
We’ve shown below, examples of sales increases achieved as a result of awards that were outlined in the press at the time. Others are examples of sales results shared by our clients.
Here are just a few examples of our programmes, which have resulted in great success for our clients.
Click on any of the case studies below to learn more:
This fine jewellery industry is a competitive market. Our client continues to be a pioneer of excellence in the industry; always seeking to provide the very highest quality of training for their people.
The challenge was: what next? What can be done to keep their people developing and the business growing.
Here is an example of just one innovative six-month programme, which involved:
The results after the programme showed significant and outstanding results and their best-ever year. This led to many years of support through innovative approaches to development across the whole business.
This leading business is a London and international residential specialist providing homes for sale and to-let.
Tough economic times, fierce competition and negative press about other estate agents meant that our client needed, more than ever before, to differentiate itself.
We knew the key to success lay-in:
This is what would make the difference and we set-out to make it happen.
We conducted ‘mystery customer’ research, observed customer interactions and spoke with staff to establish training needs. The result was:
Courses were held in a ‘virtual flat’ that we created by refurbishing derelict space above one of their offices. This brought the training dramatically to life.
This client has been renowned for generations as a maker of sophisticated writing instruments and has developed into a diversified luxury brand, a true Maison for writing instruments, watches, jewellery, leather goods and accessories. The brand combines design, tradition and craftsmanship. With an international presence, there are 638 exclusive boutiques in many countries.
Virada had already been a provider of training for our client’s UK sales teams. The UK sales results were so impressive that they saw an opportunity to expand this success globally across the organisation.
Virada was asked to create a unified, global sales training programme that would replicate the success of the UK training across all the other countries.
We developed a sales training and a train-the-trainer programme which would:
The programme was rolled-out internationally by the trainers we’d trained.
Within The Head of the Training Academy and Training Manager reported:
Our results were so outstanding that the client asked us to create additional courses to complement and consolidate the sales training. This included: Leadership, coaching and sales observations, Customer relationship management, selling limited editions and networking.
This company is Italy’s leading supplier of liquefied petroleum gas (LPG). During a visit to Calor, in the UK, senior managers from Liquigas were impressed by the outstanding success of the Virada training. Calor recommended our services and Liquigas got in touch immediately.
Milan-based, the business was going through a cultural change programme and moving towards a more commercial focus and establishing new customer service centres. Staff throughout Italy would be moving into more service-focused roles. Training needed to develop approaches and ways of thinking that would make customers even more satisfied.
We searched for and found Italian trainers who worked to the same high standard as our UK team. We then created customer service training based on our UK course yet adapted for the Italian market. We fine-tuned the design until it was perfect.
We then complemented this training by creating a “service to sales” course. The aim was to help agents take control of the call by adopting an even more proactive approach to solving problems, handling price and reassuring customers.
We didn’t stop there. We also trained the management teams across Italy so that they could support learning and get the most out of their customer service staff.
Our client was incredibly happy with the way we embraced the Italian culture and pulled out all the stops to resource their training and provide them with the tools to continue.
Customer satisfaction scores in the annual Liquigas survey rose significantly.
Even as many competitors vied for customers, the business thrived.
This business is a leading company for ‘kitchen facelifts’, providing customers with the opportunity to transform their kitchen without the cost and upheaval of a full replacement.
It runs through a national network of franchises and the sales interaction takes place in the customer’s home.
Our client was keen to recruit, support and retain franchisees. Many hadn’t previously worked in sales and were anxious about investing in the business. Some worried that they might have to be ‘pushy’. Most didn’t have the funds to invest in their own sales training.
To reassure potential new franchisees, our client asked Virada to create training based on a sales approach that was ethical, structured,and adaptable to all levels of experience.
The approach needed to be suitable for selling to customers in their own homes and ensure good conversion rates even for people new to selling.
Mindful of the varying levels of experience of the Dream Doors franchisees, we designed training that:
Additional profits generated by the training equated to double the investment
We love talking with our customers and quite simply, anyone that shares the same love of learning that we do.
