Sales Courses

Selling for today's customers
Doesn't feel
like selling
Conversations with
the human touch
Effortless and

Selling today

Sales people tell us that their biggest sales challenges are ‘Objection-handling’, ‘Managing discount requests’, ‘Customer indecision’ or ‘Closing the sale’. And also, we know that today’s customers don’t like to feel like they’re being ‘sold to’.

Our training focuses on EVERYTHING that helps; all the small things that count. And importantly, all the mindsets and strategies that help both the customer and sales person to feel in control and confident.

The ULTIMATE sales course

  • For new or experienced sales people
  • Options for those selling face-to-face or by phone
  • Available via online video-based course, virtual or in-person

Here is the agenda for our ULTIMATE sales course:

  • 1

    Understanding sales today, buying and sales psychology

    Selling today and how it’s changed.

    Mindsets for sales success.

    Buying and sales psychology -why it’s important.

  • 2

    Engaging with today’s customers

    How to be natural, credible and ‘human’ .

    Structure and managing the interaction; by phone, face-to-face, remotely.

    How to be in control yet enable the customer to feel in control.

  • 3

    Developing awareness about ‘everything impacts’

    The impact of body language; even when you’re on the phone.

    Using six aspects of your voice.

    Seven language habits; words that work.

  • 4

    Exploring needs and using focused questions

    ‘Positioning’ the questions and why it’s so important.

    Questions to get a full picture.

    Advanced listening and building awareness.

  • 5

    Perfecting your presentation skills

    Presenting two key elements: you and your company.

    Presenting using personalisation.

    Bringing a presentation to life; keeping the customer fully engaged.

  • 6

    Helping the customer with their decision-making

    Why ‘multi-level’ questions are key.

    Using pace, voice and advanced listening.

    Helping the customer to overcome indecision.

  • 7

    Handling objections and reassuring the customer

    Pondering and product objections.

    Person and provider objections.

    Price and discount objections.

  • 8

    Creating and developing the sale

    How to make the customer feel as though they’re buying.

    Bringing confidence and focus.

    Creating a positive end to the interaction; moving to the next stage.

  • 9

    Developing the relationship

    Managing next stage objections.

    Best practice; ‘say it in writing’ and email tips.

    Building rapport and long-term business.

Want something different?

We have other courses for sales people. If you’d like something different, let us know.

Success shown in numbers

We’ve shown below, examples of sales increases achieved as a result of our sales training.

Sales of individual team members - after training

£ 142 K
Additional sales
£ 175 K
Biggest sale of career day after the course
102 %
Individual gross profit rise
101 %
Revenue increase
141 %
Number of items sold increase
110 %
Average price of sale increase
102 %
Individual gross profit increase
20 %
Increased conversion rate
75 %
Conversion rate jump

What people say about our sales training

See more successes from our training

Learn more about our training awards, training projects and training results.