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RETAIL JEWELLER EXCLUSIVE

Two offers for Retail Jeweller subscribers.
Available until 31st December 2026.

Free 1 hour video course

Buy any sales or management programme for your team and get the Words That Make a Difference video course for free (worth £75 per person).

This thought-provoking course helps your people to choose the right words when interacting with customers — those who are easy to deal with and those who are more challenging.

Free coaching session

Available to the first 5 businesses who buy any sales or management programme for their team.

A 60 minute one-to-one coaching session for free (worth £150). Discuss any sales, customer service or management challenge, get advice and come up with a plan.

We're a regular author for the Retail Jeweller magazine covering sales, service and management.

24 Years supporting the jewellery industry

You might have heard of Virada. We’ve been busy supporting independent jewellers, high street chains and international brands.

We’ve carried out research on top sales performers in the industry. Our training is endorsed by the NAJ and we’re an approved supplier for the CMJ.

175

Jewellers

450

Retailers

4

Awards

10

Countries

What jewellers say about our training

"Virada has been a real asset to our company. The management team and the Directors have flourished with the Inspirational Manager training alongside the coaching with Debbie. The team are growing in confidence and leading from the front with a new positive mindset and a can-do attitude."
T.Y.
Director
"Debbie’s support has transformed my approach to being a leader. She helped to grow my confidence and self-belief in all aspects of my life.

Her approach is truly personalised and she clearly cares deeply for every client."
M.S.
Owner
"After 4 recommendations, we began working with Virada. Debbie is simply outstanding. The 1-2-1 sessions have been invaluable, helping our team to feel confident and capable in how they lead. The on-demand learning and personalised support is influencing how we lead and perform."
S.J.
Owner

personalised training
for YOUR business

Tell us about your business, your team and what you’d like to achieve. We’ll make sure that the training will be right for YOUR business and YOUR people.
We can deliver the training in a format that works for you: Classroom, Online, Webinars, Coaching. A combined approach works really well.
  • Increase sales performance
  • Lift the number of service reviews
  • Build management capability
  • Develop people's skills and confidence
  • Improve productivity; build a self-driven team

Your sales training could look like this

This award-winning training is for anyone in the jewellery industry who wants to increase their sales. Learn the psychology of how to manage conversations with today’s customers in a way that feels effortless.

Explore ways to create trust quickly, overcome sales challenges and build customer loyalty.

Available:

Online | In-person | Webinar | Coaching

View agenda

How we can support your managers

The quality of leadership and management is the number one factor to achieving the best sales results. We often start by providing access to an on-demand audio programme called ‘The Inspirational Manager’.

Personalised support is also provided to build skills and confidence.

Available:

Online | In-person | Webinar | Coaching
View agenda

Build service consistency across the team

Learn how to choose words that create positive interactions with customers; those that are easy to deal with and those who are a little more challenging.

This thought-provoking course really helps to build the team’s confidence when interacting with all customers.

Available:

On demand video | Webinar

View agenda

24/7 access
to engaging training

Your people can access practical, on-demand training whenever they need it — as a complete training solution or to build skills over time.

Engaging and relatable, it features presentations, scenarios demonstrated by actors, followed by clear sales approaches.

  • Short practical lessons
  • Access anywhere, anytime, on any device
  • Great training resource for managers

Sales Successes

"We’ve been working with Virada for 15 years. It’s made a long-lasting, tangible impact on our sales; and from the start too. Boosting sales is one part, empowering and giving confidence to our sales team and managers is another. Having a long business relationship shows how important keeping the team at A1 performance is."
A.J.
Owner
"It's been our best year ever and it's all down to your training."
N.W.
Managing Director
"I achieved the biggest sale of my career the day after the training, by using exactly what I'd learned."
A.R.
Senior Sales Person
"Virada's training is world class. The ROI has put us ahead of our competition."
T.B.
Chief Operating Officer

Tell us what you'd like to achieve

We’ll come up with some recommendations for you.